The Flipside Barcade

We worked with Adelaide-based The Flipside Barcade to create a brand identity that truly captured their fusion of pinball arcade and American-style BBQ restaurant

Bringing a fusion of pinball arcades and American-style food to Adelaide, Australia

The Client

The Flipside Barcade offers fantastic American-style food, craft beer and drinks, and arcades, pinball, and classic consoles. Located at 538 Goodwood Road Daw Park in Adelaide Australia, the barcade also runs weekly tournaments across its arcades and pinball machines making it a well-frequented spot for enthusiasts.

What we provided

We were approached to develop an iconic brand identity that the barcade could launch with. This included designing a suite of logos of different dimensions to suit everything from menus and business cards, to internal and external signage. Additionally we established a colour palette and supporting iconography that could be incorporated throughout The Flipside Barcade’s digital and in-person presence to give them a confidence in themselves right out of the gate.

The result was a logo that captured all the elements that make the barcade unique, from the combination of food, beer, and pinball, to the callback to elements of American-style grilling. The barcade has since opened its doors and had a great influx of customers, with great success around its events and competitions, and we around proud to have given them an identity to embrace.