One in five Australians just lost funding for key chronic pain services
The Campaign
See the resulting website here.
The Ease the Pain Campaign was started to bring awareness that the Australian Government had cut $40 million from needed services for chronic pain patients. This came about after a Medicare Benefits Schedule Review Taskforce made recommendations to appropriate allocations of funding to best benefit chronic pain patients who require ongoing preventative services.
Working with project managers we developed a punchy design to accentuate the issue online through striking visuals, key breakout text, and a one-page website that gave all the details including clear call to actions.
The result was a successfully launched campaign setting a solid foundation to support the message being conveyed. Stories of chronic pain patients flowed in, as did the calls to local members of parliament.
